Sokya
01 October 2025
E-commerce is booming in Africa (+24% per year).
But key challenges remain:
Low interactivity → online shopping experiences are monotonous.
Complex payments → lack of Mobile Money integration.
Weak visibility for local creators & merchants.
Live Shopping: Interactive real-time sales (video, auctions, live chat).
Integrated Marketplace: Discover & purchase without leaving the live stream.
Local Payments: M-Pesa, Airtel Money, Orange Money, Wave, etc.
Creator Tools: Analytics, monetization, one-click store management.
Africa-Ready: Optimized for low bandwidth, local languages, intuitive interface.
African e-commerce: $85B by 2030 (Statista).
Mobile growth: 1.1B subscribers by 2030 (GSMA).
Global live shopping: $700B by 2026.
No African leader yet → Blue Ocean opportunity.
Sales commission: 5–15%.
Premium merchant fees: boosted shops, advanced analytics.
Targeted advertising: local & international brands.
Telco partnerships: free or discounted data for users.
Year 1: 100K users / 5K active sellers.
Year 2: 1M users / 50K sellers → $20M GMV.
Year 3: 10M users / 200K sellers → $200M GMV.
Projected revenue: $40M (commissions + ads + premium).
Unique positioning: First live shopping app tailored to Africa.
Strong team: Illumination Metaverse Group → tech expertise + pan-African networks.
Fast scalability: Francophone + Anglophone Africa → diaspora expansion.
Social impact: Empowering creators, driving financial inclusion, creating jobs.
We are seeking $7M to:
Develop core technology (live video, integrated payments, AI recommendations).
Drive merchant & creator acquisition (mass onboarding).
Expand into 5 key markets: Nigeria, Kenya, DRC, Ghana, South Africa.
Build strategic partnerships (telcos, banks, e-commerce).